Marketer: Merck & Co. Name of Entry: Proscar Interactive Series on Medical News Network Entrant: Medical Broadcasting Co. Contact: Andy Denison, project director, Medical Broadcasting Co., Conshohocken, Pa., (610) 940-4444 Documentary and scripted TV spots for Proscar, a new drug to treat benign prostatic hyperplasia, were followed or preceded on Whittle Communications' Medical News Network by interactive messages inviting doctors to participate in instant polls, view a teaching film, order samples, request reprints from medical journals, order audiotapes or videotapes or access patient tracking materials. A host invites physicians to use a keypad to select different paths to make the choices. Their decisions were recorded and reported to Merck. AWARD FINALISTS

Published on .

Advertising Age
In this article:
Most Popular