Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Marketer: Paramount Pictures Name of Entry: Paramount Interactive Demo Disc Entrant: Paramount Interactive Contact: Trudy Nicolay, public relations manager, Paramount Interactive, Palo Alto, Calif., (415) 812-8255 The Paramount Interactive Demo Disc is a software sampler display used in software and computer stores. The CD-ROM program mixes interactivity with humor to attract consumers to the computer. The host of the program, a genie, engages customers and encourages them to learn more about Paramount Interactive products by asking a series of humorous questions. The answers lead to an opportunity to sample Paramount Interactive products, including games for children, a movie selection product and a music entertainment game. AWARD FINALISTS

Published on .

Advertising Age
Most Popular
In this article: