Marketer: Paramount Pictures
Name of Entry: Paramount Interactive Demo Disc
Entrant: Paramount Interactive
Contact: Trudy Nicolay, public relations manager, Paramount
Interactive, Palo Alto, Calif., (415) 812-8255
The Paramount Interactive Demo Disc is a software sampler display used in software and computer stores. The CD-ROM program mixes interactivity with humor to attract consumers to the computer. The host of the program, a genie, engages customers and encourages them to learn more about Paramount Interactive products by asking a series of humorous questions. The answers lead to an opportunity to sample Paramount Interactive products, including games for children, a movie selection product and a music entertainment game.