Marketer: PC Flowers
Name of Entry: PC Flowers
Entrant: GTE Directories Audiotex & Information Services
Contact: Kim E. Van Buskirk, marketing communications manager, GTE
Directories, Irving, Texas, (214) 518-2818
Using an ad out of the Everything Pages from GTE, callers can hear descriptions of various floral arrangements, order a specific arrangement, pay with a credit card and have the flowers delivered anywhere in the world. The caller dials into the main number, enters a four-digit code and is given various choices. He can hear descriptions of the floral selections, monthly specials, pricing, satisfaction policy and delivery information before being directly connected to the PC Flowers order center.