Marketer: Philips Lighting
Name of Entry: Philips Automotive Lighting Selector
Entrant: Intermark Corp., a division of HMG Worldwide
Contact: Stephen J. Alexander, VP-automotive division, Intermark
Corp., New York, (212) 736-2300
The Philips Automotive Lighting Selector is a shelf-edge battery-powered computer requiring the consumer to answer questions regarding the vehicle's description and type of light to be replaced. The consumer presses the numbered keypad in response to questions on the LCD screen. Then the computer provides specific recommendations. Consumers can review the recommendations or choose another bulb for a different vehicle when prompted.