Marketer: Touch Boca
Name of Entry: Touch Boca Multimedia Interactive System
Entrant: Touch Boca
Contact: Tony J. de Castro, president, Touch Boca, Boca Raton, Fla.,
Touch Boca consists of a series of multimedia information kiosks located in hotel lobbies in Boca Raton, Fla. Each unit provides visitors with options ranging from local restaurants to attractions to entertainment. The user touches the computer screen to obtain information displayed via color pictures, logos, images and text. The touch screen can also activate other features such as a phone call to the business selected, a printout of directions or customized audio messages.