MARKETERS LINE UP TO TAKE OVER NASCAR SPONSORSHIP

RJR Might Exit Racing Partnership After 32 Years

By Published on .

NEW YORK (AdAge.com) -- Anheuser-Busch Co., Coca-Cola Co., McDonald's Corp. and UPS are among the candidates rumored to take over as series sponsor for Nascar, now that longtime backer R.J. Reynolds Tobacco Co. might end its partnership with the stock-car circuit.

Nascar has acknowledged that RJR

Related Stories:
BAJA 1000 PASSES $50 MILLION SPONSORSHIP MARK
Super Bowl of Desert Racing Is a Major Audience Event
U.S. ARMY EXPANDS RACE CAR SPONSORSHIP
New Nascar Promotion Aims Recruitment at Teenage Track Fans
AUTOTRADER.COM EXTENDS RACE SPONSORSHIP DEALS
Car-Buying Web Site Follows Nascar, Signs on for Tour de France
might no longer sponsor the series and has asked fans on its Web site a poll question: "If Winston was to end its association with Nascar, whom would you want to take over as series sponsor?"

Five choices
The five choices were an automotive-related company, a beer company, a clothing company, a restaurant chain or a soft-drink company.

RJR has sponsored Nascar's Winston Cup since 1971 and last year signed a five-year extension to its deal. But in a statement issued last week, RJR said, "Our business dynamics have changed dramatically." RJR lost almost $60 million in the fourth quarter of 2002.

RJR and Winston have contributed more than $100 million to Nascar during its partnership. Its first Winston Cup points championship totaled $100,000 in 1971; last year, champion Tony Stewart took home $3.75 million of the $14 million purse. Winston announced earlier this year the total purse for 2003 would be $17 million.

In this article:
Most Popular