Baseball marketing-related stories topped all other ad industry events in terms of coverage in the SPINdex sample of influential media outlets during the one-month period leading up to this column.
With 184 print and electronic media stories, including seven network TV newscasts, baseball marketing scored a SPINdex of 1,799 and far out-distanced all other marketing events tracked in this month's column.
By comparison, the ultra-controversial TV endorsement campaign featuring O.J. Simpson for Justice Media, a lawyer's group, placed second with a meager SPINdex of 99.
Media coverage of another high-profile celebrity ad endorsement-Tom Hanks' ads for the National World War II Memorial Campaign-ranked third with a SPINdex of 84, while Bruce Willis' ad (via a stop-action animated figure) for Lipton Brisk tea failed to make the top five (ranking sixth with a SPINdex of 19).
Rounding out this month's chart were stories about IBM Corp.'s policy of placing Web ads only on sites that disclose their privacy policies and McDonald's