MARKETING 100 CORRECTIONS

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A production error abbreviated two of last week's Marketing 100 stories.

On Page S-4, the salute to Camille McDonald and Ralph Lauren Polo Sport should have concluded with this paragraph:

"Whereas the normal men's line does 90% of its business in fragrance and 10% in ancillary products, ours does 60% in fragrance," says Ms. McDonald. Those results spawned Ralph Lauren Polo Sport Woman this past February and expected to generate another $50 million in retail sales this year."

On Page S-37, a paragraph in the second column of the recognition of Joe Armstrong and Saveur should have read:

Part of this positioning involves an upscale price point: Saveur commands $5 per copy at newsstands and $4 per copy via subscriptions. The end result for advertisers is a highly targeted magazine that delivers affluent readers.

Advertising Age regrets the problem that caused words to be deleted. Also, Thompson's Water Seal has a 57.4% share of market (Page S-36), and the correct spellings of Laura Donahue (Page S-29) of CarMax, Howe Burch of Fila USA (Page S-28) and Loren Smith of USPS (Page S-22) are as shown here.

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