Last year, under her guidance, the company introduced a line extension called Gatorade Frost, aimed at expanding the brand's reach beyond participants in organized sports to athletes involved in what she terms other "intense sweaty situations."
"We had a stronger share in team competitive sports than with a kid who is doing something less organized like . . . climbing a mountain," says Ms. Wellington, 39.
The executive, recently promoted to president of Gatorade's U.S. operation, seems to have a real passion for her brand.
Gatorade Frost, with distinct packaging from the core Gatorade line, a frosty appearence, and its own $10 million advertising budget, exceeded annual sales expectations of $100 million within six months and continues to perform strongly, Ms. Wellington says.
Frost flavors were a major contributor to Gatorade's 10% sales growth last year, Ms. Wellington says.
"It's about being a bigger part of what we call active thirst," she says.
There's no question that Ms. Wellington and her team-she gives particular credit to Rachel Ellis, director-product offerings-have put a great deal of thought into every aspect of Gatorade Frost.
Complimented on the color of Riptide Rush, Ms. Wellington responds: "You ought to put a light behind it to see it like when it sits in a cooler door."