THE MARKETING 100: INDEX BY BRAND

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AirBake Thompson, Rich S-20

Always Swanson, Nancy S-29

American Express Hayes, John S-16

Aquafresh Whitening Cook, Dave S-6

Audi Moriarty, Ken S-18

Aussie Zimbler, Sheldon S-24

AutoNation USA Gruber, Tom S-29

Barbie Fashion Designer Kelly, Pamela S-26

Beanie Babies Warner, Ty S-33

Bose Wave Watson, Pam S-29

Brita Couric, Charles S-14

Burger King Clayton, Paul S-30

Bush's Baked Beans Linton, Bil S-22

Cardia Hudson, Mary S-20

Channel One Grant, Martin S-36

Clean Shower Porter, Paul S-16

Clorox Savage, Glenn S-18

Coca-Cola Olympic Torch Relay Fruit, Chuck S-14

Corona Amundson, Timm S-28

Corona Christesson, Ron S-28

Diesel Loguzzo, Diana S-35

DiGiorno Pizza Reingold, Arthur S-24

Dirt Devil Holcomb, Jim S-6

Doubletree Storey, Thomas S-36

Drypers Olsen, David S-28

Eatzi's Romano, Phil S-26

Energizer Larsen, Mark S-27

Enron Tilney, Beth S-38

Excite Epstein, Scott S-10

Fitness Flyer Renker, Greg S-30

Ford F-series Morel, Pau S-22

Foxwoods Moore, Mike S-29

Freeman Cosmetics Freeman, Jil S-36

General Mills Rutledge, Joe S-34

Gillette Clear Stick Clay, Peter S-24

Ginsana Carraher, Bob S-18

Goldfish Daly, Tom S-26

"The Green Mile" Palumbo, Maryann S-14

HBO Parmet, Nancy S-30

Hard Candy Mohajer, Dineh S-6

Heineken Davis, Steve S-32

Honey Crunch Corn Flakes Butler, Mike S-35

House of Blues Steinberg, Michelle S-34

"Independence Day" Harper, Bob S-33

Internet Explorer Mehdi, Yusuf S-23

Kmart Ryman, Steve S-20

Kodak Advantix Janawitz, Bill S-34

Kohl's Vasques, Gary S-36

Levi's Wide Leg Jeans Goldstein, Steve S-23

Luvs Ansell, Jeff S-16

Macy's West Field, Sheila S-24

Steve Madden Madden, Steve S-32

MCI One Mannella, Chris S-28

Menards Menard, John S-23

Mentadent Oral Care Danysh, Natalie S-34

Milk Graetzer, Kurt S-1

Minute Maid Premium Gould, Jay S-2

National Geographic Fahey, John S-2

Newport Lindsley, Victor S-26

Nicorette Quesnelle, George S-30

Nintendo Main, Peter S-20

Odyssey Sports Magerman, Michael S-35

Old El Paso Stickevers, Ken S-32

Oreo Carey, Vicki S-1

Oscar Mayer Talent Search Scott, Kevin S-16

Papa John's Schnatter, John S-31

Pepsi Stuff Swette, Brian S-22

Pergo West, Anne S-32

Plymouth Breeze Rooney, David S-27

PointCast Network Bisharat, Jaleh S-2

Polartec Feuerstein, Aaron S-36

Porsche Boxster Ewanick, Joel S-14

Revitalift Hamilton, Carol S-16

"Riverdance" Doherty, Moya S-10

Dennis Rodman Manley, Dwight S-33

Sauder Sauder, Kevin S-22

Schwinn Bagni, Gregg S-33

Seagram Shapiro, Arthur S-24

Snickers Hughes, Santa Cruz S-32

Sonicare Bassett, Bill S-31

Sotheby's Brooks, Diana S-22

Spice Girls Fuller, Simon S-27

Starbucks Bedbury, Scott S-18

Howard Stern Stern, Howard S-28

Surge Bifulco, Frank S-35

Sutter Home Jaeger, Mike S-30

Sweet Escapes Rhyne, Kathie S-37

Tickle Me Elmo Friedman, Neil S-38

Tiffany Kowalski, Michael S-28

Tommy Girl Jasinski, Barbara S-18

Toshiba Infinia Smith, Ron S-27

Toyota Camry Esmond, Don S-31

Twinkies Osman, Stan S-10

U.S. Robotics Pilot Colligan, Ed S-35

Wal-Mart MasterCard Knight, Peggy S-34

Tiger Woods Norton, Hughes S-2

Visa Check Card Silver, Liz S-6

Wolford Meinrad, Andreas S-10

"The X-Files" Wyatt, Pat S-38

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