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Pat quigley first worked with Garth Brooks as senior VP-marketing for EMI in 1995 marketing "The Hits" album, which sold 10 million copies.

After his next album "Fresh Horses" sold only 4 million copies, Mr. Brooks brought back Mr. Quigley to help him with the launch of his seventh album, appropriately titled "Sevens."

"There's a leader in every industry and in country music it's Garth," says Mr. Quigley, now president-CEO of Capitol Records. "But we weren't growing the business and country music was indexing poorly in the big markets like New York, Chicago and Los Angeles."

So last August Mr. Quigley took the singer directly to the people of New York with a Central Park event broadcast live on HBO.

In the largest-ever free show at Central Park, Garth Brooks attracted a million people to the park's North Meadows area and scored huge ratings for HBO.

"After that show sales skyrocketed and they have yet to come back down," says Mr. Quigley.

"Sevens" has gone platinum six times for sales of more than 6 million copies since its launch. Album fare varies from an upbeat ditty about pina coladas to a somber ballad about divorce.

"More than most performers, Garth understands that his music is a product," says Mr. Quigley, 48. "He cares about the marketing end of music and works closely with the price, promotion and packaging of each product."

Messrs. Brooks and Quigley are currently marketing his boxed set, which includes "To Make You Feel My Love," a song written by Bob Dylan and featured in the current movie "Hope Floats."

Garth recently teamed with K-mart in a humorous campaign by Campbell Mithun Esty, Minneapolis. Separately, Mr. Quigley has spent about $3.7 million placing another commercial for the boxed set on NBC prime-time shows.

"Most music companies don't believe in traditional advertising," he says. "We think it's the way to go."

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