Starwood Hotels & Resorts Worldwide, White Plains, N.Y., named a new marketing chief in the midst of a $65 million review for Sheraton Hotels & Resorts and the Starwood Preferred Guest program. Keith Ferrazzi becomes chief marketing officer; he previously was at Deloitte Consulting. He succeeds David Van Kalsbeek, who resigned to pursue other interests, Starwood said. Mr. Van Kalsbeek had been leading the review, begun last month. Ogilvy & Mather, New York, is the incumbent.
Copyright May 1999, Crain Communications Inc.