Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New marketing chief at Starwood

Published on .

Starwood Hotels & Resorts Worldwide, White Plains, N.Y., named a new marketing chief in the midst of a $65 million review for Sheraton Hotels & Resorts and the Starwood Preferred Guest program. Keith Ferrazzi becomes chief marketing officer; he previously was at Deloitte Consulting. He succeeds David Van Kalsbeek, who resigned to pursue other interests, Starwood said. Mr. Van Kalsbeek had been leading the review, begun last month. Ogilvy & Mather, New York, is the incumbent.

Copyright May 1999, Crain Communications Inc.

Most Popular
In this article: