Marketing cuts seen possible at Campbell

Published on .

Most Popular
Prudential Securities analyst John McMillin issued an unusual report late last week stating he expects a "significant corporate announcement" at Campbell Soup Co. soon. Among the possible scenarios he cited is a slashing of the $50 million marketing investment Campbell has slated for this year in order, Mr. McMillin said, "to achieve targeted earnings" because the company's 4% soup volume growth promised to analysts now "looks unattainable."

Copyright January 1999, Crain Communications Inc.

In this article: