BT's main agencies in London are Abbott Mead Vickers BBDO and Butterfield Day. MCI uses New York-based Messner Vetere Berger McNamee Schmetterer/Euro RSCG.
IRI has improved quarter: Information Resources Inc., Chicago, reported a break-even third quarter of 1996 compared to a loss for the third quarter of 1995 of $4.8 million. IRI said earnings grew in its U.S. operations and losses internationally were lower. Adjusted consolidated revenues were $102 million, up 22%, including an 18% revenue growth in the U.S. International revenues were up 44%.
Copyright November 1996, Crain Communications Inc.