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In marketing to Hispanics

Published on .

Procter & Gamble Co., Cincinnati, has conducted its first market research of the U.S. Hispanic market using the Internet. BitTime.com, Miami, said it completed the project for P&G testing Web users' opinions on a new Charmin campaign.

Boxing champ Oscar De La Hoya on Sept. 25 announced that Univision Sports, a unit of Univision Communications, Los Angeles, will be the exclusive promoter of all his future fights.

ABC said it will have the first national broadcast network news program available in Spanish on Oct. 2 when it debuts a Spanish-language simulcast of "World News Tonight With Peter Jennings" on the Secondary Audio Program channel. The broadcast will be available in 33 U.S. markets.

Copyright September 2000, Crain Communications Inc.

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