MARKETING TO HISPANICS

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The creative from Hispanic agencies is as rich and diverse as the product from mainstream shops. Here, Advertising Age presents a sampling of recent advertising from randomly selected Hispanic agencies.

GREEN CARS:Honda touts its environmental concern in this ad, from La Agencia de Orci, Los Angeles. Copy mentions there are no CFC's in the air conditioning unit, and air impurities are prevented from entering the cabin.

A KNOCKOUT:

GOOD TIMES: What's important to sports fans in this spot from Sosa, Bromley, Aguilar, Noble & Associates, San Antonio, Texas? Friends and refreshment, like Bud Light. PS: that couch....very cool.

WARM WELCOME: In this spot from del Rivero Messianu, Coral Gables, Fla., everyone's welcome at McDonald's, regardless of their language. Here, an English-speaking clerk helps a teen boy place an order.

NOSY NEIGHBORS: Strange doings across the hall? So think two women in this spot from Zubi Advertising, Miami. They learn that the only thing hidden is the cheese in the crust of Pizza Hut's TripleDecker pizza.

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