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What Happens Here: Marketing Lessons from Sin City
Greg Lindsay's Five-Part Series About Las Vegas' Exploding Growth
Published on .
NEW YORK (AdAge.com) -- Las Vegas, a town involved in the constant process of reinventing itself, spends about $84.4 million on advertising annually. Currently, as it heads into the biggest five-year growth spurt in its history, it has $30 billion in new tourism projects underway and 40,000 additional rooms on the drawing boards. In his five-part series, reporter Greg Lindsay takes us inside the marketing of Sin City.