Pytka, a Venice, Calif.-based production company, won a Grand Award for best TV campaign for McDonald's Corp. with two spots called "Showdown I" and "Showdown II," where top athletes compete one-on-one for a McDonald's hamburger. The company, headed by high-profile director Joe Pytka, also won six gold medals for spots produced for Nike, PepsiCo and Apple Computer, among others.
Also, Hunt Lascaris TBWA, Sandton, South Africa, won a Grand Award for best TV commercial for Roche Products; Nordskar & Thorkildsen Leo Burnett, Oslo, won best creative/production achievement for "Naked Lunch," a spot for Braathens Safe Airlines; and Martin/Williams, Minneapolis, won for best public service announcement, called "Balancing Bone" and created for the American Humane Association, encouraging the adoption of older dogs.
The Consumers' Choice Grand Award went to JWT, New York, for a Warner-Lambert Co. Chiclets commercial.
Separately, Leo Burnett, Chicago, led agencies in multiple wins with three gold awards for Miller Lite, McDonald's and the Advertising Council.