Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Marketing's Inconvenient Truth

How Carbon Footprints Stalk the Industry

By Published on .

NEW YORK (AdAge.com) -- Exactly what IS a "carbon neutral" advertiser or how can "carbon intensity" impact the fiscal stability or brand value of a publicly traded advertising agency holding company? These were just two of the issues addressed by Donald Carli of the Institute for Sustainable Communication at an Advertising Production Club of New York breakfast last week. There, he provided stark new insights into how agencies, marketers and media companies may soon run afoul of their own carbon footprints.
Most Popular
In this article: