Marketing's Inconvenient Truth

How Carbon Footprints Stalk the Industry

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NEW YORK ( -- Exactly what IS a "carbon neutral" advertiser or how can "carbon intensity" impact the fiscal stability or brand value of a publicly traded advertising agency holding company? These were just two of the issues addressed by Donald Carli of the Institute for Sustainable Communication at an Advertising Production Club of New York breakfast last week. There, he provided stark new insights into how agencies, marketers and media companies may soon run afoul of their own carbon footprints.
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