BATAVIA, Ohio (AdAge.com) -- Bernhard Glock, VP-global media and communication for Procter & Gamble Co., is leaving the company, and his duties overseeing the company's roughly $8 billion global media outlay will be split between P&G's former shopper-marketing chief, Dina Howell, and a senior purchasing executive.
The move appears to give purchasing a bigger role in marketing services, as it expands duties for Stewart Atkinson, manager-global marketing purchases, who assumes part of Mr. Glock's role as manager-global brand-building purchases. Mr. Stewart's duties now include overseeing global media agencies in addition to other marketing-services shops, including creative agencies, design, public relations and market research.
A P&G spokeswoman said Mr. Glock, 46, is retiring from the company effective Sept. 30 and is on special assignment until then. His job duties are being split between Ms. Howell, 46, who has taken over the strategic and planning portions of Mr. Glock's role, and Mr. Atkinson, 52, a purchasing manager and now a global brand-building purchasing manager.
Mr. Glock, who couldn't immediately be reached for comment, handled both sides of those duties; he had a dual report to Global Brand-Building Officer Marc Pritchard and Rick Hughes, VP-global purchases. Ms. Howell reports to Mr. Pritchard, while Mr. Atkinson reports to Mr. Hughes and Mr. Pritchard.
His departure is the latest in a near complete turnover of senior functional chiefs in marketing-related areas over the past year, which has included departures of Global Marketing Officer Jim Stengel, Global External Relations Officer Charlotte Otto and VP-Design Innovation and Strategy Claudia Kotchka, as incoming CEO Bob McDonald has assembled his team.
In addition to media, Ms. Howell also is overseeing other areas of communications, including branded entertainment and sports marketing.
"So it's really about getting synergies among all of those areas," she said. Much of the staff in the shopper-marketing group she oversaw has been assigned to brand teams, the spokeswoman said.
Ms. Howell led global-marketing efforts on P&G's Walmart customer team for many years before becoming head of shopper marketing across all of P&G in 2005.
Kim Kraus, director-strategic relationship optimization, continues in her current role overseeing purchasing issues with creative agencies, but not areas of marketing services. She will report to Mr. Atkinson.
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Correction: A prior version of the story said Stewart Atkinson, manager-global brand-building purchases for P&G, reports only to Rick Hughes, VP-global purchases. He also reports to Global Brand-Building Officer Marc Pritchard.