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Published on .

(Aug. 31, 2001) -- The International Advertising Festival is finalizing plans to add a four-day marketing services festival covering direct marketing, sponsorship, interactive and other areas at the end of the weeklong Cannes Lions show, starting in 2002.

Separately, the festival organizers are playing hardball with the city of Cannes, which is trying to renegotiate, after just two years, the festival's five-year contract with the city on less favorable terms for the show, which attracts 9,000 visitors to Cannes during the third week in June.

The festival organizers are threatening to move the show to Barcelona. -- Laurel Wentz

Copyright August 2001, Crain Communications Inc.

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