MarketingCentral introduces Web-based tools for marketing and creative professionals

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Most Popular has been launched as a Web-based marketing resource specifically designed to meet the needs of the entire marketing community--including corporate, advertising, public relations, graphic design, direct mail, creative and printing professionals. MarketingCentral aims to provide, in one place, everything the marketing community needs to solve problems, transact business and produce results. MarketingCentral has formed strategic alliances with well-known companies including, MediaMap, PR Newswire, TSCentral and WebEx to provide business applications. Its secure e-commerce can be used for purchasing promotional items; buying books; and conducting media buys. The site also provides databases listing printers, free-lancers and graphic designers; marketing-related news; online educational workshops; online networking opportunities and calendars of association events; and career development services.

Copyright November 1999, Crain Communications Inc.

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