The new release of MarketMatch, a database of approximately 850 ad-driven Web sites that media planners use to construct Web ad campaigns, will allow marketers to better plan demographically segmented online ad campaigns.
PC Meter, for its part, gains a better way to distribute its data to subscribers, said Doug McFarland, senior VP and general manager. The company's main delivery vehicle is printed reports.
The PC Meter data on MarketMatch will be available only to common customers of both Focalink and PC Meter. Neither company plans to offer incentives for subscribing to both services, however.
MarketMatch 2.0 also includes more high-tech sites and some push media like PointCast, as well as the ability to search sites by geography. A one-year subscription to the new version of MarketMatch is $6,900, an increase of $1,000 from the earlier product.