Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Marlboro lighting up major promotion

Published on .

From the people who brought you the Marlboro Adventure Team and the Marlboro Country Store comes...well, something. Philip Morris Cos. won't say what its new promotion will be, but sources said the company will launch a new major continuity promotion for Marlboro in October magazines. Tobacco distributors said they have not yet been told about the promotion. Leo Burnett USA, Chicago, handles Marlboro.

Most Popular
In this article: