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Marlboro names Chinese film director as image ambassador

Published on .

BEIJING--Marlboro Classics, the casual clothing brand marketed by Philip Morris Cos., has appointed Zhang Yimou, perhaps the most famous movie director from the Chinese mainland, to be its image ambassador in China. Mr. Zhang said of his appointment to help advertise the brand: "I began wearing the clothes eight years ago because I liked the style, and they are durable andeasy to clean -- which is great for people with jobs like mine." Marlboro Classics has recently opened its flagship store in China on the ground floor of the Beijing Oriental Plaza. Marlboro Classics now has stores in 10 Chinese cities.

Copyright November 2000, Crain Communications Inc.

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