Marriott launching $5 mil Ramada ads

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Marriott International will launch an estimated $5 million print campaign in June for its Ramada International Hotels & Resorts line, which it purchased in 1997 from Renaissance Hotel Group along with other brands. Warren/Kremer/CMP, New York, which became Marriott's first agency for the chain last month, handles. The Ramada International line includes 26 properties with plans for 35 more.

Copyright May 1999, Crain Communications Inc.

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