Marriott Hotels, Resorts & Suites, Bethesda, Md., split with McCann-Erickson World-wide, New York, over a "realignment of marketing priorities" after four years working together. The account is worth an estimated $10 million; McCann will continue to work for other Marriott International properties including Renaissance Hotels & Resorts. Marriott isn't expected to conduct an immediate review. Creative will be handled internally and through other Marriott agencies. Lowe
& Partners/SMS will handle media buying.
Copyright May 1999, Crain Communications Inc.