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Marriott, McCann split over 'priorities'

Published on .

Marriott Hotels, Resorts & Suites, Bethesda, Md., split with McCann-Erickson World-wide, New York, over a "realignment of marketing priorities" after four years working together. The account is worth an estimated $10 million; McCann will continue to work for other Marriott International properties including Renaissance Hotels & Resorts. Marriott isn't expected to conduct an immediate review. Creative will be handled internally and through other Marriott agencies. Lowe & Partners/SMS will handle media buying.

Copyright May 1999, Crain Communications Inc.

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