Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Marriott in multi-brand effort

Published on .

Marriott International next week launches a multi-brand frequent guest program with a direct mail effort to 9 million consumers and print ad support. McCann-Erickson Worldwide handles. Ads will run in USA Today, Fortune and The Wall Street Journal through November. The Marriott Rewards program allows members to earn and redeem points for free stays at Marriott's six lodging brands. It replaces programs for Marriott's individual brands.

Copyright May 1997, Crain Communications Inc.

Most Popular
In this article: