Marriott picks Interpublic shops for hotel brands

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Marriott International reassigned advertising duties in the U.S. for six of its brands at siblings McCann-Erickson Worldwide and Lowe Lintas & Partners. The six brands are Marriott Hotels, Resorts & Suites; Courtyard by Marriott; Residence Inn by Marriott; Fairfield Inn by Marriott; TownPlace Suites by Marriott; and SpringHill Suites by Marriott. Interpublic Group of Cos.' McCann, New York, picks up creative duties that focus on business travel, while Lowe, New York, will handle work targeting the leisure market.

Previously, Lowe created all advertising for the Courtyard brand, while Siegelgale, New York, held creative duties on the Marriott brand. Siegelgale continues to represent Marriott's Renaissance Hotels division. McCann is already a Marriott roster shop, handling its creative efforts outside the U.S. From mid-1995 to mid-1999, McCann also held the U.S. portion of Marriott's business. McCann earlier spent decades working on rival Hilton Hotels Corp.

According to Competitive Media Reporting, Marriott spent approximately $39 million to advertise the six brands in the U.S. in 1999.

--Laura Q. Hughes

Copyright January 2001, Crain Communications Inc.

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