Previously, Lowe created all advertising for the Courtyard brand, while Siegelgale, New York, held creative duties on the Marriott brand. Siegelgale continues to represent Marriott's Renaissance Hotels division. McCann is already a Marriott roster shop, handling its creative efforts outside the U.S. From mid-1995 to mid-1999, McCann also held the U.S. portion of Marriott's business. McCann earlier spent decades working on rival Hilton Hotels Corp.
According to Competitive Media Reporting, Marriott spent approximately $39 million to advertise the six brands in the U.S. in 1999.
--Laura Q. Hughes
Copyright January 2001, Crain Communications Inc.