Bob Morrison, previously portfolio manager for filled bars at Mars, will take on his new role over the next few weeks. The job includes new product development across Europe.
The announcement follows a spate of six departures from Mars' European marketing operation in as many months.
Morrison has been with Mars for three years, during which time he has worked across all chocolate confectionery brands and in NPD at European level. Previously, he spent eight and half years at HJ Heinz.
Copyright March 1997, Crain Communications Inc.