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Mars reviews $15 mil Twix acc't; D'Arcy, BBDO, Grey vie

Published on .

M&M/Mars, Hackettstown, N.J., said it's reviewing the Twix account, with an estimated $15 million in U.S. spending. Incumbent D'Arcy Masius Benton & Bowles, St. Louis, is participating, as are M&M/Mars roster agencies BBDO Worldwide and Grey Advertising, both New York. The Twix review follows Mars' September "quality reviews'' of its roster agencies.

Copyright January 2000, Crain Communications Inc.

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