Mars Inc., McLean, Va., selected Zubi Advertising Services, Coral Gables, Fla., to handle its $15 million Hispanic account. Zubi beat out four other agencies in a review. The other contenders were believed to have been Young & Rubicam's Bravo Group, New York; MacManus Group's Bromley, Aguilar & Associates, San Antonio; Fova, New York; and UniWorld Group, New York. Zubi will be responsible for all Hispanic-targeted creative and media assignments within the M&M/Mars and Uncle Ben's divisions.
Copyright October 1999, Crain Communications Inc.