Mars Inc.'s M&M/Mars division is tying in with Universal Pictures' summer release of "The Adventures of Rocky & Bullwinkle." Packaging, ads and promotions will play off the famous hometown of the popular cartoon--Frostbite Falls--to suggest that consumers freeze their Milky Way, Snickers, 3 Musketeers and Twix bars. BBDO
Worldwide, New York, handles.
Copyright February 2000, Crain Communications Inc.