Mars ties candy bar promotion to 'Rocky & Bullwinkle' movie

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Mars Inc.'s M&M/Mars division is tying in with Universal Pictures' summer release of "The Adventures of Rocky & Bullwinkle." Packaging, ads and promotions will play off the famous hometown of the popular cartoon--Frostbite Falls--to suggest that consumers freeze their Milky Way, Snickers, 3 Musketeers and Twix bars. BBDO Worldwide, New York, handles.

Copyright February 2000, Crain Communications Inc.

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