'Martha Stewart Living' expands

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Martha Stewart Living Omnimedia, New York, said Martha Stewart Living will increase its frequency to 12 issues from 10 per year starting with the January 2001 issue. In addition, the company will publish a second special issue of Martha Stewart Baby next October, following the first issue in March. "Martha Stewart Living magazine delivered an average circulation of 2.3 million for the past three years and we have consistently exceeded our 2.1 million rate base. Our first quarter 2000 advertising pages increased in excess of 20% over last year,'' Ms. Stewart said. Martha Stewart Baby is the company's first special issue devoted entirely to caring for a baby through the first birthday. It was sold exclusively on newsstands and through marthastewart.com, and as a gift with purchase at Baby Gap stores, which was the single sponsor of the issue. The second issue will be sponsored by estyle, home of babystyle.com and kidstyle.com.

Copyright May 2000, Crain Communications Inc.

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