MARTHA STEWART COMES OUT IN SUPPORT OF KMART

Will Take Part in General 'Stuff of Life' Campaign

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NEW YORK (AdAge.com) -- Martha Stewart will appear in Kmart Corp.'s "The stuff of life" campaign, stepping up her advertising profile in support of Kmart, said an executive familiar with the situation.

The executive said Ms. Stewart is "showing she is supportive of the

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Ms. Stewart generally only appears in Kmart commercials from her agency, Omnicom Group's Arnell Group, New York, that back her Kmart lines.

She will now appear in at least one yet-to-be shot commercial in the ongoing campaign from Kmart's general agency, TBWA/Chiat/Day, New York, an Omnicom agency.

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