Martha Stewart Living Omnimedia is expanding its relationship with mass-market retailer Kmart Corp., Troy, Mich., via a new line of garden furniture and accessories. Martha Stewart Everyday Garden will be available exclusively at Kmart stores. The debut is being supported by a TV and print campaign. New York-based MSLO and Working Class handled creative for the 30-second spot. Kmart agency Campbell Mithun
Esty, Minneapolis, handles media buying.
Copyright January 1999, Crain Communications Inc.