Martin Agency lands Saab

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Saab Cars USA, Norcross, Ga., named the Martin Agency, Richmond, Va. its new agency of record. Other contenders for the estimated $50 million account were incumbent Angotti, Thomas, Hedge, New York, and Hal Riney & Partners, San Francisco. Martin is owned by Lowe Group, whose Stockholm unit handles all Saab work outside the U.S. Both Martin and Angotti are part of Interpublic Group of Cos.

Copyright March 1997, Crain Communications Inc.

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