Shops competing for the business included Bcom3 Group's Leo Burnett Co., Chicago; WPP Group's Ogilvy & Mather Worldwide, Chicago; and Interpublic Group of cos.' Foote, Cone & Belding, Chicago.
Incumbent Mullen/LHC, Winston-Salem, N.C., withdrew from the three-month-long in-house review of Sara Lee roster shops in June. The Interpublic Group of Cos. agency, formerly Long Haymes Carr, had handled the account for 20 years. -- Mercedes Cardona
Copyright July 2001, Crain Communications Inc.