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Published on .

Pepsi-Cola North America is living la vida loca, with pop idol Ricky Martin about to star in a TV, print and radio campaign for the U.S. Hispanic market. Mr. Martin will be featured in the marketer's "Goza el sabor" (Joy of cola) campaign. Wayne Isham, who directed the hit video for Mr. Martin's "Livin' la Vida Loca," will direct the first TV spot in the campaign, called "Monitors."
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