MARTIN OPENS INTERACTIVE UNIT; BELL ATLANTIC IS FIRST CLIENT; INTERCHANGE'S CHANGES; GRAND MET LIQUORS GO WITH NTN; PEOPLE INTERACTING; OTHER NEWS:

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The Martin Agency, Richmond, Va., opened Martin Interactive with three clients, including Bell Atlantic Corp. The unit, with offices at both Martin Agency and Martin Direct, will be headed by President Steven Isaac, who continues as president of Martin Direct, and VP-Director Sarah M. Hill, formerly director of new business and product development at Gannett Co. Among the first projects is creation of an Internet home page for Bell Atlantic.

AT&T's newly acquired Interchange Online Network is losing one partner and gaining another. Starwave Corp. backed out of plans to launch a sports service and online edition of Outside on Interchange, saying it will focus instead on the Internet. Separately, Europe Online said it will license Interchange's software for its venture, an online service scheduled to make its debut in Europe by midyear. AT&T acquired Interchange from Ziff Communications last month.

NTN Communications, Carlsbad, Calif., said the Heublein and Paddington units of Grand Met USA will be exclusive spirits advertisers on the NTN Entertainment Network this year. NTN, broadcaster of interactive TV games and shows, earlier signed a four-year pact with Miller Brewing Co.

James L. Barksdale resigned as CEO of AT&T Wireless Services, New York, to become president-CEO of Mountain View, Calif.-based Netscape Communications Corp., a new post. ... Dean DeBiase was named president-CEO of AT&T's ImagiNation Network, Burlingame, Calif., a vacant post, from VP-marketing at Zenith Electronics Corp., Glenview, Ill. ... Peter Engler joined Interactive Network, San Jose, Calif., as senior VP-marketing and communications, a new post, from managing director of Performance Communications, San Francisco. ... Thomas J. Farrell resigned as president of Gannett New Media, Arlington, Va., amid insider trading charges; his duties are being absorbed by several staffers.

Chrysler Corp. will advertise the Dodge Stratus on Interactive Network during the Super Bowl. ... CompuServe slashed online rates 50% to $4.80 per hour and increased its monthly fee by $1 to $9.95. .. Time Inc.'s Fortune went online with CompuServe last week. ... Tribune Co.-owned Compton's NewMedia, Carlsbad, Calif., is cutting 73 positions, or 30% of its staff.

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