MASS. PONDERS SELLING AD SPACE IN TAX BOOKLETS

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The state of Massachusetts is contemplating the sale of ad space in its 1995 state income tax booklets to defray mounting production costs.

A recent report by the state's Executive Office of Administration & Finance found selling advertising in the tax booklets, driver's license manuals, and plumbing regulation booklets could bring in up to $400,000 annually. Currently, Massachusetts spends more than $2 million each year to produce more than 7 million tax books.

Massachusetts is one of several states that already allows advertising in certain state publications.

But a Massachusetts Department of Revenue spokesman said he believed the state's tax booklet advertising program could be the first such program in the U.S.

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