Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MassMutual conducts review

Published on .

MassMutual Financial Group, Springfield, Mass., has for months been quietly conducting an internal review for its $15 million corporate advertising account. Interpublic Group of Cos.' Lowe Lintas & Partners and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, both New York, as well as Mullen, Wenham, Mass., are vying with incumbent Bozell, New York, a True North Communications unit, for the creative and media assignment. True North's TN Media, New York, currently handles media.

Copyright February 2001, Crain Communications Inc.

Most Popular
In this article: