MassMutual Financial Group, Springfield, Mass., has for months been quietly conducting an internal review for its $15 million corporate advertising account. Interpublic Group of Cos.' Lowe
Lintas & Partners and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, both New York, as well as Mullen
, Wenham, Mass., are vying with incumbent Bozell, New York, a True North Communications unit, for the creative and media assignment. True North's TN Media, New York, currently handles media.
Copyright February 2001, Crain Communications Inc.