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MasterCard builds online network

Published on .

MasterCard International is building a huge online network that will link nearly all of its databases and provide member banks with access to information including activity over the previous 13 months; graphing capabilities for information analysis; triggered alerts for target marketing to cardholders; and Market Advisor, an online tool for analyzing purchase trends. MasterCard recently opened a consumer-oriented site on the World Wide Web (http://www.mastercard.com).

Copyright July 1995 Crain Communications Inc.

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