MasterCard buys first Web ads

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MasterCard International is launching an online ad campaign next week with interactive agency of record Multimedia Resources, Larchmont, N.Y., to draw traffic to its newly redesigned corporate site. The two-phase campaign begins with a broad media buy on Excite, Webcrawler, Looksmart, USA Today, Wall Street Journal, Travelocity, Preview Travel and others. The second phase of the campaign will attempt to grow awareness of MasterCard's ongoing efforts with electronic commerce and the future of money.

Copyright February 1997, Crain Communications Inc.

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