×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MasterCard to sponsor PGA meet

Published on .

MasterCard International said it has signed on as a title sponsor of the PGA Grand Slam golf tournament, which takes place in Kauai, Hawaii, Nov. 7 and 8. MasterCard President-CEO H. Eugene Lockhart said the deal is "part of an integrated global sponsorship and promotions strategy." In the works is a golf-themed cardholder sweepstakes, an ongoing hole-in-one award program at 10,000 pro shops and an interactive mall tour called "Tour de Gold" that will visit 20 top markets.

In this article:
Most Popular