MasterCard International, Purchase, N.Y., is suing Home Box Office, New York, over a parody of the card marketer's "Priceless'' campaign used to promote the network's "Arliss'' series. The suit seeks $15 million in damages for infringing on MasterCard's trademarks and copyrights. HBO agency Seininger Advertising Group, Beverly Hills, Calif., isn't named in the suit. McCann-Erickson, New York, created the 2-year-old "Priceless'' campaign for MasterCard. Henry Gomez, HBO director of corporate communications, said: "We clearly do not think our ads are an infringement. They are a parody and a permissible form of advertising.''
Copyright June 1999, Crain Communications Inc.