Mastercard unveils $4.5 million campaign in Brazil

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Mastercard is unveiling its global campaign in Brazil, adapting work by McCann-Erickson Worldwide, New York. The "Mastercard is priceless" campaign using the slogan: "There are things that money can't buy. For the rest, there's MasterCard," will run until yearend.The media plan includes five cinema and pay-TV commercials, five print ads for newspapers and magazines, and 300 billboards in Sao Paulo and Rio de Janeiro and five electronic billboards in Sao Paulo. "The campaign associates shopping to special moments in people's lives," said Roberto Puccetti, marketing director at MasterCard do Brasil.

Copyright August 1999, Crain Communications Inc.

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