Wobbly-Kneed Lovers |
Title: "Wobbly Knees"
Agency: Hanft Raboy & Partners, New York
With a humorous take on the physical symptoms of true love just found, Match.com's U.K. ad features two wobbly kneed lovers making quite a mess of a supermarket aisle.
Stalkers in Shoulder Pads|
Agency: BBDO, New York
Those beefy football players suddenly stalking you aren't real, they're just metaphors -- just ask them. They'll explain how they're like a Visa account's layers of security protection. The spot is about as gimmicky as it gets -- even as it makes its point.
Take Me Driving |
Title: "Take Me Driving"
Agency: TBWA/Chiat Day, Los Angeles
The visuals in this spot for the Nissan are no different than those of a hundred other car commercials. But it's the music that truly makes it work -- although one wonders if it will be the song or the vehicle brand that will hovers longest in the public's mind.
Mystery Cholesterol Quest |
Marketer: American Egg Board
Brand: American Egg Board
Agency: Grey Worldwide
Using the guise of an exotic quest to get past that pesky issue of clogged arteries, the American Egg Board gives us a pregnant woman prowling the streets of Chinatown in search of a mysterious ancient wonder food. She finally finds it sunnyside up in a neighborhood diner.
Marketer: Allstate and Nascar
Brand: Allstate and Nascar
Title: "Girls Day Out"
Agency: Leo Burnett USA, Chicago
Soccer moms headed out for a day at the raceway in an SUV glimpse Nascar driver and heartthrob Kasey Kahne as they pull into the parking lot. Losing control of the vehicle, the women plow backwards into a three-story steel sign, which topples over like a giant hatchet to cleave a nearby car in half. But all is well as Allstate instantly arrives with its remedy for motorhead adventures gone amiss.
Hair Salon Control Freak |
Agency: BBDO, Chicago
Doffing its hat to control freaks everywhere, this commercial about a barber shop customer who insists on cutting his own hair ends with a plug for the total control Mortgage.com's Web site offers home loan seekers.
By the Barrel|
Marketer: Jim Beam
Brand: Jim Beam
Agency: BBDO, Chicago
The world's No. 1-selling bourbon doesn't do much in its first ever TV commercial beyond rolling barrels back to the good old days, when the stuff inside the bottle was no different than it is today.
Marketer: Fox Sports
Brand: Fox Sports
Agency: TBWA/Chiat/Day, San Francisco
Always striving for something new and goofier than before, Fox Sports seems to have hit the really offbeat here. The plot pivots around a rubber-glove-and-goggles view of the birth of a horse.