MatchLogic and ABC Interactive team up

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Ad management company MatchLogic and auditor ABC Interactive announced an agreement to provide Web sites and networks a new auditing package called MatchLogic's TrueCount Digital Measurement System. Under the agreement, ABC Interactive, a division of the Audit Bureau of Circulations, will offer its clients an optional auditing service that incorporates features from TrueCount. TrueCount is the first system that counts and reports on page impressions and ad impressions recalled from cache systems on proxy servers.

Copyright November 1997, Crain Communications Inc.

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