MatchLogic and Harris Black launch joint service

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Digital targeting and tracking company MatchLogic and market researcher Harris Black International announced May 5 LandscapE, a new joint service to provide real-time data for advertisers.

MatchLogic customers using LandscapE will be able to see how particular users respond to various ad creative and adapt creative to appeal to a specific target audience.

Copyright May 1998, Crain Communications Inc.

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